Business Brief for Sample Brand
Executive Summary
- Yesterday's revenue and cost efficiency was in line with the monthly average
- This month is on track to have a 26% revenue growth, however with 5% weaker cost performance due to declining website conversion rates
- Key action areas include: 1. Marketing: refreshing creatives in hero ASC campaigns to improve declining click rates, 2. Category: shifting focus to newly launched categories showing better conversion rates, and 3. Website: investigating the declining checkout completion rate affecting overall website performance
#1. P&L Overview
#2. Marketing Summary
#3. Category & Product Summary
#4. Website Funnel Summary
#5. Areas Worth Investigating
Generated by Verkerio for data up to June 2, 2025